When the dot-com boom was in full effect you could just see the skepticism in investor’s eyes. The widely ignored signs of distress in the markets and a lack of quality companies led to an unprecedented rate of failing companies and eventually a disastrous crash that led to even the almost demise of now gigantic Amazon.
It’s important to recognize what led to the boom and crash cycle that was the dot-com boom. You could hope to be able to say that it was the research and view of smart investors that knew what they were dealing with. However we all know that that’s just not true. In practice it was the total lack of knowledge of these investors that led to a huge rise and the formation of a bubble around these companies that would eventually lead to the infamous crash.
Investors had no idea what they were dealing with at the time and for the time being they had absolutely no knowing or research on the companies and their expectations for the future of these companies. With antiquated investors having no idea about what the advent of the internet or what it meant in the long term they instead focused their efforts pumping money into these companies that they believed were on the bleeding edge of technology and a changing world.
What they did not know or simply did not want to know because of the massive returns that these companies seemed to be able to provide was that many if not most all would fail. Weather to poor leadership or an inadequate plan, these companies were doomed to fail from the start.
Now with the internet in full effect and technology seeming to grow at an unheard of rate these companies that seemed to at one point to just be pipe dreams are popping up all over the place. Because of the ability of anyone to be able to create an online company and pump content into the pipes added with the seemingly never ending amount of time that we spend online sites can catch fire quickly and burn forever.
Social media and the complete online presence of most of our lives have led companies to grow quickly. With this generation being so easily moved to another product or service the same companies that were shot up, can also be shot down.
Mainly in the Tech industry now do we see these companies popping up claiming to be the next big thing? With great numbers of users and somewhat of a fan base they get popular with investors quickly. The next thing that happens is they go public. With seemingly no way to make money these companies truly believe that they can figure it out as they go. Face book did it, why can’t I? Many people ask.
Here is the problem. When you go public and have a large fan base and increasing users, as well an entire generation of people that seem to use your service, you attract investors. For a time they will let you use the money to expand and grow, but eventually they expect you to be able to perform. When month after month you fail to bring in any form of revenue, people get less exited. Investors pull out and you fail to make any kind profit and maybe even go under.